For good branding and design it's good to go direct - but not Sportsdirect.com@St James' Park.
I have 10+ years experience as a member of creative departments in large and small design and advertising agencies. In that time I have worked on large UK and international brands such as CNN, Jaguar, Habitat UK and Coca Cola. I've designed a wide variety of brand identities, brochures, DM campaigns, websites and marketing material for both print and web.
Now working for myself, my mission is to combine my experience, knowledge and passion for good design with the freedom to work direct with good people and organisations at a fraction of the 'big agency' cost. With no job too big or small I aim to bring big ideas and polished creative to any design challenge.
I have an eye for detail, a passion for good design work and believe that a good idea and great looking design will solve almost anything.
Now for a bit more background...
Thinking back far back as I can remember I have always been fascinated about powerful branding and design. Where some appear outraged about brand exposure, and react against everything under the sun being branded - from perfume to football stadiums. I see it as further proof as to what motivates us every day to purchase. Brands have always allowed people to stand out from a crowd, identify themselves and simply feel reassured that they are part of something relevant. I must stop at this point to make one Industry Disclaimer - and that is the rebranding of St James' Park into 'Sportsdirect.com@St James' Park' is not actually marketing or branding - but an attempt at comedy by an owner that, by his own admissions, has made some terrible descisions!
Back to the story - Branding is powerful! and it's as relevant to business success as interest rates and fuel prices. With a successful brand image the sky is the limit. A strong brand, I believe, can command trust and respect from consumers and alter the decisions they make with their vital purchasing power. - What makes a brand work well in the long-term is a commitment to design and communication that is based on honest truths and 'stakes in the ground' - stuff that people can believe in.
What on earth is in a brand anyway? and is good branding good design? well, David Oglivy the legendary advertising guru was once quoted as saying "if it doesn't sell it isn't creative", and on the other hand he also said "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." He was right both times, I personally belive that there is a balance to be achieved with design excellence and branding and that, in a nutshell is my job.
Design thought and strategy is behind every piece of work that I do. Good results of design work are often the result of good brand strategy. Consistant brand elements designed into your communications are cues for people to try, buy and repeat buy, and can make or break a good idea or venture. If your idea, venture or business is not working as hard as it could, you could benefit from some extra creative design involving some X-factor (not the TV show) brand desireability.
Contact me for a chat about your design requirements and I can help give your communications a boost with some honest assessment, creative thinking and a new approach. I won't blind you with brand diagrams or bore you with a powerpoint presentations. I offer honest opinion, creative ideas and the means to bring them to life. If you need someone to create print or web design work with an eye for strong brand appreciation - without breaking the bank - I can help.
If you're awake at this point and the above sounds right up your street it makes sense we talk. If you'd like to talk new ideas and fresh thinking for your business please get in touch on 07813 311253, email me at chris@chrisparker.info or fill out the contact form here It doesn't matter if your project or job is big or small I'll tell you how I can help.