For good branding and design it's good to be direct -
but not as far as Sportsdirect.com@St James' Park.
I have 12+ years experience as a member of creative departments in large and small design and advertising agencies. In that time I have worked on large UK and international brands such as CNN, Jaguar, Habitat UK and Coca Cola. I've designed a wide variety of brand identities, brochures, DM campaigns, websites and marketing material for both print and web.
Now working in conjunction with an expert programmer and copywriter, my mission now is to combine my experience, knowledge and passion for good design with the freedom to work directly with good people and organisations at a fraction of the 'big agency' cost. With solid creative concepts and enthusiasm I aim to bring big ideas and polished creative to the table for every design job.
I have an eye for detail, a passion for good design work and believe that a good idea and great looking design will solve almost anything.
Now for a bit more background...
Thinking back far back as I can remember I have always been fascinated about powerful branding and design. With almost everything under the sun now being branded - from baby clothes to football stadiums. I see it as further proof as to what motivates us every day to purchase. Brands have always allowed people to stand out from a crowd, identify themselves and simply feel reassured that they are part of something relevant and trustworthy.
Back to the story - Branding is powerful! and it's as relevant to business success as interest rates and fuel prices. How powerful? Well enough to convince a name change of a football stadium with great heritage to 'Sportsdirect.com@St James' Park'.. and also drive Olympic organisers to crack down heavily with the policing of small businesses' use of words like 'medals' or 'gold' during London 2012 - penalising them to an excessive level for even slight useage. Why? Because branding is a huge motivator for sales - with a successful brand image, the sky is the limit. A strong brand can command trust and respect from consumers and alter the decisions they make with their vital purchasing power, to purchase and repeat purchase for a very long time. What makes a brand work well in the long-term is a very strict commitment to design aesthetics and communication in both message and tone of voice that is based on honest truths and 'stakes in the ground' - stuff that people can believe in. In a world where companies increasingly take customers for granted to make fast profits and act in a traditional 'top-down' way of communication, customers are more and more responsive to solid, honest branding that often takes the form of a two-way conversation employing many media channels - including social media.
What on earth is in a brand anyway? and is good branding good design? well, David Oglivy the legendary advertising guru was once quoted as saying "if it doesn't sell it isn't creative", and on the other hand he also said "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." He was right both times, I personally belive that there is a balance to be achieved with design excellence and branding and that, in a nutshell is my job.
Design thought and strategy is behind every piece of work that I do. Good results of design work are often the result of good brand strategy. Consistant brand elements designed into your communications are cues for people to try, buy and repeat buy, and can make or break a good idea or venture. If your idea, venture or business is not working as hard as it could, you could benefit from some extra creative design involving some X-factor (not the TV show) brand desireability.
Contact me for a chat about your design requirements and I can help give your communications a boost with some honest assessment, creative thinking and a new approach. I won't blind you with brand diagrams or bore you with a powerpoint presentations. I offer honest opinion, creative ideas and the means to bring them to life. If you need someone to create print or web design work with an eye for strong brand appreciation - without breaking the bank - I can help.
If you're awake at this point and the above sounds right up your street it makes sense we talk. If you'd like to talk new ideas and fresh thinking for your business please get in touch on 07813 311253, email me at firstname.lastname@example.org or fill out the contact form here It doesn't matter if your project or job is big or small I'll tell you how I can help.