Brand strategy is the pivotal factor of future business success. It is the foundation of trust and confidence in you by the consumer.
With experience in creating indentities for large brands such as The Feel Good Drinks Company, Bottle Green Drinks and Galaxy FM I can create a strong visual identity for your organization with real strategic thinking and backbone.
To compliment the brand identity, strapline generation, colours, typefaces, photographic styles and communication 'tone-of-voice' are all important additions to the mix and need to be established with clear strategic reasoning of how to take it forward and incorporate it into a living breathing brand with real market stand-out.
As any brand-aware marketeer will tell you, in order to avoid mistakes of Abbey National and Mr Kipling Cake proportions a good brand strategy must first start with two questions:
- What are the unique selling points of your business?
- What values and truths about your business can people believe in?
The answer to these 'reasons to believe' questions are vital. What follows is then a detailed creative process of:
- Target market assessment
- Research into competitors
- Brand concepts
- Name and strapline generation
- Logo design
- Colour pallete options
- Typeface selection
- Photographic & Illustrative styles
- Brand guidelines
- Sample advertising and online design concepts
- Direct marketing ideas
If you have a new product or you want to diversify for growth, or you intend to enter new markets, I'll help you answer all these questions and more, to ultimately create a winning brand. This will help generate the kind of response your business needs to become a market leader.
Call me on 07813 311253 with details of your branding requirements and
I can give you details of how I can help.