Non Alcoholic

3rd: Feel Good Drinks

Brand Owner: Feel Good Drinks Company

Designed by: Feel Good Drinks Company & Beatson Clark

Manufacturer:
Beatson Clark

Judges' comments: This is a good example of how attention to detail can be used to create an effective brand. Rather than opt for a standard container, this relatively small company has created its own pack design featuring its 'Feel Good Felix' character on the lid and in the neck embossing and has carried this through to the labelling which features Felix as the person in the Tidy Britain logo. Such attention to detail deserves recognition.